Suzzanne Laidlaw

A Personal Biography

Suzzanne is an internationally accredited, award-winning business coach based in Perth, a global leader in strategic business planning, an acclaimed keynote presenter, and a bestselling author.

Widely regarded as a global authority in her field, Suzzanne has earned acclaim for delivering professional results that speak for themselves.

Combining her deep knowledge with an approachable humility that sets her apart, her journey to success has been marked by unwavering dedication, hard work, and a commitment to excellence, making her an inspiring role model for those who strive to achieve greatness without compromising their values.

Suzzanne doesn’t just talk the talk, she walks the walk.

  • Global Authority – Recognised worldwide for her expertise, Suzzanne continues to set the standard in business planning and strategic success.

  • Trusted Expert – Renowned for her integrity and insight, Suzzanne is a sought-after guide for businesses striving for exceptional outcomes.

  • Multiple Award Winner – A recipient of numerous global and Asia-Pacific accolades, Suzzanne leads the field with unmatched excellence and innovation in business planning.

  • BNI - $1 Million Club – As a proud member of BNI’s prestigious $1 Million Club, Suzzanne exemplifies unparalleled networking success and business growth.

  • Business Coach & Global Leader

    Suzzanne is one of Australia’s most recognized and sought-after business coaches, inspiring business owners, executives, and entrepreneurs to create the business and life of their dreams. Known for her positive attitude and energy, Suzzanne engages clients with a proven track record of results.

    With numerous accolades, Suzzanne is a global leader in business planning and is affectionately known as "The Business Planning Queen." She’s passionate about proactive business planning, helping her clients achieve their goals and improve their lives.

    A highly trusted expert in her field, Suzzanne is respected by clients, colleagues, and the wider business community.

  • Athlete & Champion of Discipline

    Suzzanne’s athletic achievements reflect her unwavering drive and resilience. Recognised in the Perth triathlon community, she has competed at the elite level, inspiring countless others to chase their fitness goals.

    Representing Australia, Suzzanne’s accomplishments include competing in the World Triathlon Championships in Vancouver, New Zealand, Australia & London. She swam solo to Rottnest (20km) in 2006, completed the Perth and Rottnest Marathons (42.2km), and conquered the Busselton Ironman in 2007 and 2008.

    Celebrated for her determination, Suzzanne’s has left a lasting impact on Perth’s sporting community.

  • Balancing Business and Motherhood

    Suzzanne is a proud mum to Hamish and Eve, godmother to Caley, and a devoted nan to Chet and Farrah. Her journey as a working mum began with the ultimate juggling act—starting a business with a newborn baby!

    The challenges of balancing motherhood and business were ever-present, and Suzzanne remembers the mum guilt and tug-of-war pull between her business and her children. Through this, Suzzanne the importance of leaning on support networks and the strength that comes from shared efforts.

    Over time, she found clarity in her values, family always comes first. This perspective strengthened her purpose, inspiring her to build a business that aligns with her priorities.

  • Lifelong Passion for Business

    Suzzanne’s passion for business was sparked in childhood, working alongside her father in the family business. This early experience inspired a lifelong commitment to entrepreneurship and coaching.

    In 1989, she and her husband David founded Laidlaw (Aust) Pty Ltd in Perth, starting in her father’s back room. Suzzanne’s leadership grew the company into WA’s top supplier of word-finishing equipment and exclusive agent for international brands. To scale further, she enlisted an ActionCOACH, transforming the business into a self-sustaining, profitable enterprise.

    With over 30 years of business experience, Suzzanne now helps leaders achieve their goals and build thriving, resilient businesses.

  • Strong Professional Network

    As an active member of Business Network International (BNI) and WA Leaders, Suzzanne is deeply connected to a diverse and trusted network of professionals. Her active involvement in these communities not only strengthens her own expertise but also provides her clients with access to an invaluable network of potential referrals, strategic resources, and collaborative opportunities.

    These connections enhance Suzzanne’s value as a business coach, enabling her to offer more than guidance—she opens doors to meaningful partnerships and growth prospects. Whether facilitating introductions, sharing resources or offering strategic insights, Suzzanne ensures her clients benefit from her extensive network, positioning her as a highly resourceful coach who delivers impact far beyond coaching.

  • A Journey of Resilience

    Suzzanne and her husband David have shared 40 years of marriage, raising two children and building a life rooted in resilience and determination.

    Early in their marriage, David suffered severe burns to over 70% of his body, requiring years of recovery. With a new baby to care for, David unable to work, and faced with the harsh reality of being unemployable, they had no choice but to start a business together to support their family - This was one of many milestones where they learned to turn a time of immense challenge into a story of resilience and triumph.

    This journey inspired Suzzanne to help others navigate their own challenges, combining her love for business and coaching, and helping her clients create thriving businesses and fulfilling lives.