How Strategic Business Planning Transformed a Client’s Business
Unlock the potential of your business with clear goals and effective strategies.
Why Business Coaching and Strategic Planning Matter
This client came to us feeling stuck—working long hours, struggling to manage their finances, and seeing little reward for their efforts. They needed a way to increase profits, delegate tasks, and create a sustainable path forward. Through strategic business planning and focused action, they turned their situation around, achieving dramatic growth and reclaiming control over their time and income.
The Problem: Overworked and Underpaid
Like many business owners, this client faced a familiar struggle:
Excessive hours: They worked over 60 hours per week.
Low profits: Despite their efforts, they saw minimal returns.
Inefficient systems: Poor delegation and unclear finances hindered growth.
Financial Snapshot (2021–22)
Turnover: $598,000
Cost of Sales: $297,000
Gross Profit: $301,000
Expenses: $140,000
Wages: $110,000
Net Profit: $50,000
With a net profit of just $50,000, it was clear the business wasn’t running as efficiently as it could.
Building a Clear Business Plan
Transformation starts with clarity. To turn things around, we worked with the client to create a comprehensive business plan for 2022–23, aligning their goals with actionable strategies.
Setting Goals
The client’s primary objective was to grow their net profit to $147,000—a 191% increase. Other goals included:
Turnover growth of 14%.
Gross profit increase of 62%.
Aligning the Budget
We ensured the client’s goals were supported by a realistic budget, laying the financial foundation for success.
Turning Plans into Action
Success requires commitment. The client invested time and resources to implement their plan, ensuring accountability and focus.
Steps to Success
Time investment: They dedicated one day each month to focus on business growth, participating in our Entrepreneurs Group.
Coaching investment: They allocated $15,000 to professional coaching to guide their transformation.
Delegation: They embraced outsourcing and prioritised tasks only they could handle.
Strategic Changes That Delivered Results
We identified six high-impact strategies to streamline operations and boost profitability.
1. Pricing and Service Packages: Restructured services into clear packages. Reviewed and adjusted prices to reflect value.
2. Hiring Smarter: Converted a contractor into a full-time employee, turning a variable cost into a stable resource.
3. Professional Bookkeeping: Outsourced bookkeeping to a professional, improving financial accuracy and freeing up time.
4. Payment Terms: Implemented upfront deposits and enforced clear payment terms to improve cash flow.
5. Client Segmentation: Focused on high-value clients. Phased out clients who didn’t contribute positively to the business.
6. Expense Management: Conducted a thorough review of operating costs. Reduced expenses by 20% while maintaining quality.
The Results: A Complete Transformation
After one year, the client’s business saw exceptional growth and efficiency.
Financial Results (2022–23)
Turnover: $1,120,000 (↑ 87%)
Cost of Sales: $560,000 (stable)
Gross Profit: $565,000 (↑ 88%)
Operating Expenses: $112,000 (↓ 20%)
Wages: $120,000 (adjusted for new hire)
Net Profit: $332,000 (↑ 556%)
Personal Transformation
The client’s life changed dramatically. They now work fewer hours, enjoy more time with family, and took a month-long holiday without business interruptions. Their newfound financial and personal freedom shows what’s possible with the right plan.
Lessons Learned from Strategic Planning
This success story highlights key lessons for any business owner:
Clarity drives success: A clear plan with aligned financial goals is essential.
Commitment is key: Dedicate time and resources to your business transformation.
Strategic action matters: Prioritise impactful changes to see significant results.
Ready to Transform Your Business?
Are you ready to grow your profits and reclaim your time? Join our Business Planning Workshops or explore our Business Coaching Services to learn how strategic planning can transform your business.
Take the first step today. Contact us now to work on your business—not just in it.
FAQ
1. Can business coaching help if I’m already experienced?
Yes! Even seasoned business owners benefit from expert guidance, accountability, and fresh strategies to refine operations and boost results.
2. What does a business plan involve?
A business plan includes clear financial goals, actionable strategies, and a budget to ensure alignment and feasibility.
3. How do I get started?
Contact us to schedule a consultation. We’ll discuss your needs and create a tailored plan to help you succeed.